SERVICES

Strategy, Creative, Production, Post Production, Testing & Optimization

CHALLENGE

Stamps.com had an old school image to shake. Small businesses had been writing them off before they even learned about Stamps.com’s perks and efficiencies. We needed to take the brand from “Oh yeah, I remember them.” to “Oh yeah, they’re so convenient.” 

SOLVE

We brought the quirk and the fun to launch a sticky Stamps.com rebrand campaign. Dancers and contortionists helped land our message that Stamps.com gives you the flexibility and freedom to send letters and packages on your own time. We also featured popular small business categories and the brand’s modern UX and UI in the spot as well.

DELIVERABLES

8x spots delivered
2x unique concepts
2x :30 and 2x :15 for each concept

REACH

Linear, digital, streaming platforms.

RESULTS

Stamps.com has experienced consistent double-digit increases in year-over-year website traffic since the campaign was launched.